Affinitiv provides automotive software, marketing, and agency services designed to help dealerships and dealer groups improve customer engagement, retention, and business performance. Its tools support the ownership lifecycle, with solutions tailored to each dealership’s goals rather than a one-size-fits-all approach. For sales, offerings include AI-powered equity mining, prospect and conquest marketing, trade-in tools, and advertising that helps dealerships reach shoppers and move inventory.

Service solutions include online scheduling, digital inspections, mobile and desktop write-up tools, video inspections, customer messaging, and tools to improve service-lane operations. Retention services use personalized, automated communications across email, direct mail, SMS, voice, and social channels. Affinitiv also provides digital advertising, paid search, SEO, social media, display and streaming campaigns, analytics support, creative production, and full-service strategy.

The company emphasizes data, AI, and machine learning, alongside customized implementation and ongoing account and support services. It also works with automotive manufacturers on OEM programs and provides market insights, articles, and company news. Affinitiv’s aim is to help dealerships strengthen customer relationships while improving sales and service operations