Dealer Shock

Dealer Shock provides websites, connected inventory tools, and AI-powered services for independent auto dealerships. Its platform is designed to help dealers attract shoppers online, manage customer inquiries, and turn browsing into showroom visits. Independent dealer websites start at $199 per month, with no setup fees or contracts, and the company offers a free site preview.

Dealers can create a branded website with inventory search, vehicle results and detail pages, financing options, and step-by-step application forms. Dealer Shock also offers AI-enhanced search engine optimization to help connect dealership inventory and services with relevant local searches. Dashboard features include inventory management, vehicle syndication, analytics, lead management, customizable forms, and customer insights.

AI tools can generate vehicle descriptions and social posts, while an AI customer assistant provides answers to shoppers. Local Reach Pages help connect inventory with nearby communities. Additional services include managed digital advertising, branding and design, and group websites for multiple locations.