Dear John

Dear John is a modern breakup agency based in Johannesburg, South Africa, offering a discreet, considerate way to end relationships and other difficult connections. The company helps clients deliver a clear goodbye without having to manage every uncomfortable conversation themselves. Its services include personalised breakup letters and phone calls, as well as farewell gifts such as flowers, chocolates, champagne, tequila and a breakup cake. The menu also features a slow-fade intervention, help returning belongings, gift vouchers for friends and support for more complicated endings through a concierge service.

The process begins with clients explaining their situation and choosing a service. Dear John prepares the message for the client’s approval before arranging delivery or making contact. The agency identifies itself to the recipient, communicates respectfully and does not continue contacting anyone who asks it to stop. Personal information is handled confidentially. Founded by Claudia Correia, Dear John presents itself as a practical alternative to ghosting or avoiding an honest conversation, helping clients bring a relationship to a close with clarity and consideration.