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Hex Code
Color name
RGB
HSL
CMYK
#FFD833
Bright Sun
255, 216, 51
49, 100, 60
0, 15, 80, 0
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
#75380C
Cafe Royale
117, 56, 12
25, 81, 25
0, 52, 90, 54
Lazada Group, founded in 2012, stands as Southeast Asiaβs premier eCommerce platform, connecting shoppers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a part of the Alibaba Group since 2016, Lazada utilizes cutting-edge technology and robust logistics to redefine the online shopping experience, aiming to serve 300 million customers by 2030.
The brand features an extensive range of products through its two main offerings: LazMall, a virtual mall launched in 2018 that guarantees product authenticity from over 32,000 local and international brands with fast delivery and easy returns; and Lazada Marketplace, introduced in 2013, which empowers retailers with comprehensive services to reach millions of customers across 18 categories, including health & beauty, fashion, and home appliances.
Additionally, Lazada facilitates cross-border shopping, providing access to international brands and ensuring a seamless transaction experience with diverse payment options. With its strategic logistics and innovative technology, Lazada continues to set the pace for a retail revolution in the region.
Brand industry
E-commerce and Shopping
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