BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its domain infrastructure supports the delivery of playable advertisements, interactive ads and engagement landing pages. These technical services help independent partners present interactive experiences to visitors; the content on individual landing pages is created and managed by those partners, who are responsible for what they publish.

The domain is used for technical operations rather than commerce. Visitors are not asked to make payments or provide financial information through it. BPGame states that it monitors activity for compliance with its platform rules and terms, while noting that it does not verify, endorse or control the specific content or messages on each page. Users can report harmful, abusive or suspicious activity to the trust and safety team, and privacy requests can be sent to the designated privacy contact. The site also provides an option to opt out of personalised content and tracking on the device.