De Cheng Xin Xing Trading Pte Ltd is the proud owner of the brand Imperial Premium Seafood. Established in 1947, our company has a rich history and is currently managed by the third generation of owners. Over the years, we have evolved from a humble provision and grocery shop into a reputable wholesaler and food services provider.

At De Cheng Xin Xing, we offer a wide range of premium seafood products, including abalone, bird's nest, sea cucumber, scallops, Chinese herbs, dried mushrooms, fish maw, and shark's fin. We also provide foodservice solutions, groceries, and provisions to mainland Chinese restaurants and food eateries. In addition to our flagship seafood store at 169 Bencoolen Street, we have expanded our business into the food and beverage industry.

We are proud to be the largest Chateraise franchisee owner in Singapore and have ventured into our own King of Hotpot brand. We also offer Chinese-themed restaurants, grilled fish, fragrant spicy crab, and a Japanese fusion-themed local-style dessert store. Visit our various outlets throughout Singapore to experience the finest seafood products and indulge in our delectable food offerings.

Enjoy a new shopping experience with us and take advantage of free shipping for orders over $100. Delivery is fast, with orders typically arriving within 3-5 working days. Join us on our journey and discover the best of Imperial Premium Seafood and more