Deelen Verswaren

Deelen Verswaren is a Gouda-based supplier of fresh foods, established in 1926 and part of Vink Vers since late 2025. The business serves a broad range of professional customers, including traditional butcher shops, fishmongers, specialist fruit and vegetable shops, delicatessens, supermarkets and care institutions. It offers an extensive assortment, with products spanning potatoes, antipasti and tapas, bread and dough products, meat, poultry, cheese, pasta, salads, soups, desserts, beverages, wines and freshly prepared meals. The range also includes organic and gluten-free options, as well as packaging and promotional materials.

Deelen Verswaren combines product knowledge and expertise with personal support to help customers distinguish their businesses. Its services include tailored product packages, fresh-food advice from dedicated consultants, reliable deliveries and marketing support, alongside ideas for sales and product presentation. The company also develops and sources new recipes and products intended to add value for customers and their own clients. Existing customers can place orders through a secure online environment, and the brand shares product news, offers and recipes through its newsletter.