Unclaimed brand
Definity Financial Corporation is the parent company to some of Canada’s most long-standing and innovative property and casualty insurance companies, including Economical, Sonnet, Family, and Petline. We protect our customers’ homes, vehicles, businesses, farms, and pets with products and service they can count on.
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Hex Code
Color name
RGB
HSL
CMYK
#007DB3
Deep Cerulean
0, 125, 179
198, 100, 35
100, 30, 0, 30
#D8DCDB
Iron
216, 220, 219
165, 5, 85
2, 0, 0, 14
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#003359
Prussian Blue
0, 51, 89
206, 100, 17
100, 43, 0, 65
Brand industry
Finance
Company type
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Year founded
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Company size
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How do I download the Definity logo?
The official Definity logo comes in three versions: dark logo, light logo and dark icon. Download as transparent PNG or JPEG.
What does the Definity logo look like?
The Definity wordmark is a lowercase, rounded sans-serif logotype with a distinctive dot-and-trailing-period treatment.
What are Definity's brand colors?
The Definity color palette uses the hex codes #007DB3, #D8DCDB, #FFFFFF and #003359.
Canadian property and casualty insurance
Broker-distributed home and auto insurance
Direct-to-consumer digital insurance
Commercial and farm insurance
Pet insurance
The Definity name, logos and brand assets are trademarks of Definity and its affiliates. Brandfetch isn't affiliated with or endorsed by Definity. Their use is subject to Definity's brand guidelines.
