Joe DeFranco is a globally recognized brand in the world of strength and conditioning. With his remarkable ability to enhance strength, power, speed, mobility, agility, and sport-specific endurance, athletes from across the globe have sought Joe's training expertise for the past two decades. His training techniques have been featured on ESPN, Spike TV, NFL Network, WWE Network, Men's Health Magazine, Men's Fitness Magazine, and even in the NY Times best-selling book, The 4-Hour Body.

In addition to being a pioneer in the sports performance industry, Joe has also revolutionized the garage and warehouse gym business. He turned a small 500 square foot storage closet into DeFranco's Gym, an athletic performance mecca, challenging the notion that a multi-million dollar facility is necessary for success. DeFranco's Gym has become the industry standard and has been voted one of America's 10 Best Gyms by Men's Health magazine and one of America's Top 5 Most Innovative Gyms by Greatist.

com. Joe is currently focused on educating and inspiring trainers and gym owners worldwide. He hosts the popular Industrial Strength Show podcast, dedicated to training for peak performance, mindset, and living your passion.

He is also the co-creator of the Certified Physical Preparation Specialist (CPPS) certification course, one of the most respected credentials in the personal training industry today. With his immense knowledge and experience, Joe is truly an influential figure in the world of fitness