Demax is a Vietnamese online destination for luxury European furniture, home accessories and design. The brand brings together products from established international brands and skilled artisans, presenting contemporary collections for a range of interiors and lifestyles. Its selection includes living-room sofas, chairs and tables; dining furniture; bedroom furnishings; home-office desks and shelving; and outdoor furniture and accessories. Customers can also explore decorative lighting, mirrors, wall art, vases, candles, diffusers and other home accents.

Demax organizes its collections by room and style, helping shoppers discover coordinated pieces for spaces such as bedrooms, dining rooms, living rooms and outdoor areas. Its website highlights featured products and bestsellers, and offers information about importing, purchasing, delivery, returns, refunds, warranties and maintenance. Beyond retail, Demax provides design services through Demax Studio, including interior, kitchen and architectural design. The brand describes its offering as a way to experience luxury living through thoughtfully selected European products and design inspiration, with competitive pricing. Customers can contact Demax by phone for support and enquiries.