

Hex Code
Color name
RGB
HSL
CMYK
#AE995A
Teak
174, 153, 90
45, 34, 52
0, 12, 48, 32
#0976B4
Deep Cerulean
9, 118, 180
202, 90, 37
95, 34, 0, 29
#FED9DB
Cosmos
254, 217, 219
357, 95, 92
0, 15, 14, 0
Dementia WTF is a supportive, humor-filled community for people navigating dementia caregiving. Founded by lifelong friends Cori and Tricia, the site offers an understanding space to share the difficult, unexpected, and sometimes funny moments that come with caring for someone with dementia. Its approach combines honest conversation, laughter, and practical encouragement, helping caregivers feel less alone without minimizing the challenges they face.
Visitors can read personal “WTF Moments” and stories from caregivers, explore resources such as “24 Ways to Live Fully Today,” and learn about the GEMS—Girlfriends Empowering through Mentoring & Support. The brand also hosts monthly “Stories & Sips” gatherings on Zoom, where community members connect and exchange experiences. A newsletter shares real stories, caregiving moments, and event updates, while the site includes a shop and a selection of favorite recommendations. Dementia WTF invites people to bring their own stories, find moments of joy amid the mess, and connect with others who understand the unpredictable realities of dementia care.
Brand industry
Health
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