BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its domains provide technical infrastructure for delivering playable ads, interactive ads and engagement landing pages. These services support interactive advertising experiences; the landing-page content itself is created and managed by independent partners, who are responsible for what they publish.

BPGame states that its domains are used for technical operations only and do not conduct commercial transactions. Visitors should not be asked to make payments or provide financial information through them. The company does not verify, moderate or endorse each individual ad or offer, but says it monitors domain activity for compliance with its platform rules and terms of service. It also provides a channel for reporting harmful, abusive or suspicious activity, and says legitimate concerns are reviewed for possible action, including suspension or removal of content that violates its standards. Users can opt out of personalised content and tracking on the domain, with the choice stored locally in their browser.