Dennis Goins & Associates is a financial services practice founded by Dennis Goins in 1992 and based in Walnut Creek, California. The firm helps individuals navigate investing, wealth management, and retirement planning, with particular attention to the financial needs of women. Its services include guidance for first-time investors, wealth management consultations, retirement roadmaps, insurance strategies, and estate planning support. The practice also works with business owners and entrepreneurs, offering education and assistance to help clients consider their goals, manage risk, and prepare for major life transitions.

Dennis Goins holds an MBA from Tennessee State University, a B.S.B.A. from the University of Tennessee–Knoxville, and the ChFC® and RICP® designations from The American College. The website invites prospective clients to schedule a complimentary consultation to discuss whether working together may be a good fit. Securities are offered through Registered Representatives of Cambridge Investment Research, Inc., a FINRA and SIPC member broker-dealer; advisory services are offered through Cambridge Investment Research Advisors, Inc., a registered investment adviser. The firms are not affiliated.