Đẹp is a Vietnamese lifestyle and culture magazine published as a supplement to Vietnam Pictorial, under the Vietnam News Agency. It covers fashion, beauty, entertainment, art and contemporary living, bringing together reporting, interviews, reviews, trend features and visual storytelling. Readers can explore dedicated sections on fashion collections and designers, skincare and makeup, film and television, food, travel, health, technology, astrology, homes and lifestyle.

The publication also produces video content, fashion films, galleries and E-Magazine features, alongside special initiatives such as Gentlemen by Đẹp and Đẹp Kids. Its print magazine is released in numbered issues, with subscriptions and individual copies available to order. The site also shares brand news and editorial coverage of cultural events, products and experiences.

For businesses, Đẹp provides advertising information and contact channels. With its mix of print and digital formats, the magazine offers readers an engaging view of style, culture and everyday life in Vietnam