Unclaimed brand
Portale ingrosso ufficiale DPM69 — De Puta Madre 69. Streetwear italiano outlaw luxury dal 2003. Drop numerati ed esclusivi solo per negozi verificati. Richiedi l’accesso rivenditore.
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Hex Code
Color name
RGB
HSL
CMYK
#121211
Cod Gray
18, 18, 17
60, 3, 7
0, 0, 6, 93
#F2EFE9
Pampas
242, 239, 233
40, 26, 93
0, 1, 4, 5
De Puta Madre 69, also known as DPM69, is an Italian streetwear brand founded in 2003 by Gaetano “Tano” Russo in southern Italy. Made in Italy, the brand pairs an outlaw luxury identity with restrained designs, substantial fabrics and distinctive details such as washes, steel hardware and hidden messages. Its collections include heavy sweatshirts, T-shirts, raw denim and hats, alongside DPM Gold, a premium line featuring gold and metal accents, and limited seasonal capsule collections created for concept stores.
DPM69 releases six to ten drops a year, with small, numbered editions and no restocking, emphasizing scarcity and a selective retail presence. The brand distributes through verified retailers rather than mass wholesale, offering approved stores access to exclusive drops, catalogues and wholesale pricing. Retailers apply with business and store information; each application is reviewed individually.
The first order minimum is €3,500 excluding VAT, while repeat orders have no minimum. Rooted in underground music, tattoo, hardcore, fitness and nightlife scenes, DPM69 serves a distinct streetwear audience through two connected identities: DPM69 for a new generation and De Puta Madre 69 for its heritage
Brand industry
Luxury
Company type
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Year founded
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How do I download the De Puta Madre 69 logo?
The De Puta Madre 69 logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What are De Puta Madre 69's brand colors?
The De Puta Madre 69 color palette uses the hex codes #121211 and #F2EFE9.
The De Puta Madre 69 name, logos and brand assets are trademarks of De Puta Madre 69 and its affiliates. Brandfetch isn't affiliated with or endorsed by De Puta Madre 69. Their use is subject to De Puta Madre 69's brand guidelines.
