Unclaimed brand
André Eschenbachs ayurvedische Glücksformel lautet: "Ayurveda – Altes Wissen für eine neue Zeit: Essen, was glücklich macht."
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Hex Code
Color name
RGB
HSL
CMYK
#AE9963
Teak
174, 153, 99
43, 32, 54
0, 12, 43, 32
#0F0F0F
Cod Gray
15, 15, 15
0, 0, 6
0, 0, 0, 94
#F56E28
Flamingo
245, 110, 40
20, 91, 56
0, 55, 84, 4
Der Glückskoch is the culinary and coaching practice of André Eschenbach, an IHK-certified master chef and certified Ayurveda cook. Its guiding idea is to make healthy, vegetarian and sustainable food an enjoyable experience, drawing on Ayurvedic principles and fresh, seasonal ingredients. Eschenbach’s approach emphasizes organic and regional produce, thoughtful use of grains, legumes, herbs and spices, and practical cooking methods suited to everyday life.
The brand offers private vegetarian cooking classes, tailored cooking evenings in clients’ homes, and chef services for private celebrations and business meals. Participants learn to prepare meals for different times of day, explore how ingredients and spices are used in Ayurveda, and receive recipe materials. For companies, hotels and restaurants, Der Glückskoch provides coaching, staff training, individual consultations and talks on developing fresh vegetarian, vegan and Ayurvedic menus. Guidance also covers sustainable purchasing, efficient food preparation and menu planning. Services can be adapted to clients’ needs, from home cooks seeking inspiration to hospitality businesses improving their food offering.
Brand industry
Food and Drink
Company type
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Year founded
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Company size
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Ayurvedic cooking courses
Vegetarian and vegan menu consulting
Corporate catering kitchen coaching
Hotel restaurant food-service training
Sustainable regional ingredient sourcing
How do I download the DerGlückskoch logo?
The DerGlückskoch logo comes in one version: a logo. Download as transparent PNG.
What does DerGlückskoch's branding look like?
The wordmark pairs the gold “Der Glückskoch” lettering with a finely drawn tree emblem whose trunk and roots form a cooking figure, set against a dark olive block. The identity uses elegant, high-contrast lettering alongside compact uppercase menu type, an earthy palette of olive, muted gold, and warm cream, with food photography and spacious, traditional layouts that suggest artisanal, health-focused cooking.
What are DerGlückskoch's brand colors?
The DerGlückskoch color palette uses the hex codes #AE9963, #0F0F0F and #F56E28.
The DerGlückskoch name, logos and brand assets are trademarks of DerGlückskoch and its affiliates. Brandfetch isn't affiliated with or endorsed by DerGlückskoch. Their use is subject to DerGlückskoch's brand guidelines.
