Unclaimed brand
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Hex Code
Color name
RGB
HSL
CMYK
#DA1923
Alizarin Crimson
218, 25, 35
357, 79, 48
0, 89, 84, 15
#800000
Maroon
128, 0, 0
0, 100, 25
0, 100, 100, 50
#FFFEA2
Milan
255, 254, 162
59, 100, 82
0, 0, 36, 0
Lazada Group, founded in 2012, stands as Southeast Asia’s premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a regional flagship of the Alibaba Group since 2016, Lazada integrates cutting-edge technology, logistics, and payment solutions to offer a compelling shopping experience. With a vision to serve 300 million customers by 2030, Lazada features two main platforms: LazMall and Lazada Marketplace.
LazMall, launched in 2018, connects consumers with over 32,000 trusted brands, assuring product authenticity, swift delivery, and easy returns. Meanwhile, Lazada Marketplace enables retailers to reach millions of potential customers with comprehensive services, including secure payments and customer support. Their cross-border business further facilitates access to international brands and products, supported by Alibaba’s robust logistics to ensure timely delivery.
With a focus on innovation and customer satisfaction, Lazada is reshaping the retail landscape and providing shoppers with both convenience and entertainment
Brand industry
E-commerce and Shopping
Company type
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Year founded
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Company size
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #DA1923, #800000 and #FFFEA2.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.