Desden
@desden.com
Desden designs officially licensed, stadium-ready purses and accessories that bring game day glam to over 80 universities. Fashion meets team spirit so you can look great, cheer loud, and carry it all — from tailgate to the big game (and every concert, too).
Desden's Company Logos


Desden's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#C20000
Guardsman Red
194, 0, 0
0, 100, 38
0, 100, 100, 24
#3B82F6
Dodger Blue
59, 130, 246
217, 91, 60
76, 47, 0, 4
#22386D
Astronaut
34, 56, 109
222, 52, 28
69, 49, 0, 57
About Desden
Desden is a brand that combines team spirit with fashion, and it is founded by Sonny and Carol DeShong, a couple who have been married for nearly 30 years and working together for the last 17 years. Their passion for creating stylish products that represent team pride led them to establish Desden. The brand offers a wide range of products including beaded purse straps, the Lexi purse, canvas boat totes, canvas pouches, and tailgate cooler totes.
The collection also features classic striped purse straps, ikat printed purse straps, and beaded purse straps. Desden caters to fans of various schools, such as the Alabama Crimson Tide, Arizona State Sun Devils, Clemson Tigers, Georgia Bulldogs, and many more. With Desden, you can showcase your team spirit in a fashionable way!
