Design Innovation Award

The Design & Innovation Award (DI.A) stands as a prestigious recognition in the bike and outdoor industries, renowned for its rigorous real-world testing and evaluation process. Established in 2013, DI.A has become known as the "Oscars" for biking and outdoor gear, showcasing products that demonstrate exceptional performance, innovative technology, and impactful solutions. Each year, a diverse team of international journalists, professional test riders, and industry experts assess a myriad of products, ensuring only the best earn the coveted award.

With a commitment to community, openness, and inclusion, DI.A reflects evolving trends in the outdoor space by celebrating innovations that cater to all users, breaking down barriers to entry. They also support emerging startups through the Cycling Innovation Accelerator (C.I.A.), nurturing new ideas and innovations. DI.A not only serves as a trusted seal of approval but also as a catalyst for future developments, continually pushing the boundaries of what’s possible in cycling and outdoor activities. When you see a DI.A award logo, you can be confident in the quality and innovation of the product.