Silg

Design Driven Ventures helps e-learning and development initiatives reach, engage, and support learners across Africa. Based in Westlands, Nairobi, the company provides marketing, audience-targeting, connectivity, and learner-engagement solutions designed for both urban and rural communities.

Its services include referral campaigns that encourage learners to invite friends and followers, helping projects reach audiences beyond social media advertising. The company also conducts large-scale surveys to gather insights into learners’ interests, career goals, and professional backgrounds, and uses AI-powered targeting to identify people who fit a project’s intended audience. To improve access, it offers bulk airtime distribution through a non-cash wallet solution and gateway partnerships. Its AI recommendation system uses survey responses and other signals to suggest relevant courses and support learner engagement and completion.

Design Driven Ventures’ projects include Flashout, an app used with atingi for referrals, airtime top-ups, and personalized recommendations; airtime stipends for tourism and hospitality learners in four African countries; and a course-completion campaign for gig workers in Kenya.