Rogerio Fratin is a brand that focuses on design, books, typography, and design references. With a strong emphasis on creating well-crafted products that align with business objectives, Rogerio Fratin believes that sustainable and human-centered design is essential. They are inspired by historical movements such as Arts and Crafts and the Ulm School, which advocated for quality products, cultural preservation, and ecological sustainability.

Rogerio Fratin challenges the notion that design alone can save the world, instead emphasizing the importance of creating products that serve their purpose and provide value to customers. While there may be a trend among designers to align themselves with infantile startup purposes, Rogerio Fratin believes in a more practical approach to design. They encourage designers to focus on creating products that meet the needs and desires of customers rather than solely attempting to save the world.

Overall, Rogerio Fratin believes in the power of design to make a positive impact, but also recognizes that design alone cannot solve all the world's problems