DesignIdentity

Design Identity is an Australian creative production agency and eCommerce studio based in Alexandria, Sydney. It helps fashion, beauty, lifestyle and other online retailers create polished visual content for digital campaigns and commerce platforms. The studio offers photography, videography, AI-generated content, retouching and graphics, with production options ranging from product and eCommerce imagery to fashion advertising and styled campaigns.

Its photography services include on-model shoots, ghost mannequin images, flat lays, jewellery, food and drink, furniture, pets, corporate headshots and animated GIFs. Video work includes product, campaign and brand storytelling, while post-production services help refine and enhance visual assets. Design Identity also provides access to a fully equipped Sydney studio for shoots, with space suited to portraits and advertising campaigns.

The agency works with Australian and international eCommerce brands and highlights clients including Lacoste, Speedo, Reebok and Guess. Its stated focus is creating premium, campaign-ready photography, AI and video content that supports brand awareness and online sales, with an emphasis on quality, accuracy and timely delivery