Destination Mekong is a membership-based destination management and marketing organization that aims to make tourism a force for good in the Mekong region. With a focus on sustainability and creating value, they offer a range of products and services to promote responsible and inclusive travel experiences. Their flagship program, the Experience Mekong Collection, showcases small, responsible, and sustainable travel businesses in the Lancang-Mekong Region.

These businesses are recognized as Experience Mekong Showcases, inspiring travelers and businesses alike. Additionally, Destination Mekong highlights Mekong Heroes, individuals who have made significant contributions to developing tourism sustainability in the region. The Mekong Innovations in Sustainable Tourism (MIST) program, launched in partnership with the Asian Development Bank, promotes travel innovation in the region.

Through the Mekong Moments campaign and the Mekong Mini Movie Festival, Destination Mekong collaboratively promotes the Lancang-Mekong Region as a single tourism destination. With a vision to create value and opportunities for all in the Mekong region, Destination Mekong is committed to promoting sustainable tourism ecosystems and driving positive change in the industry