Destination Perth, operated by the Perth Region Tourism Organisation Inc. (PRTO), is the premier destination marketing organization for the Perth region. As a not-for-profit organization, PRTO is dedicated to promoting Perth and its surrounding areas as an enticing leisure destination.

Established in 2004, PRTO serves as the primary body for marketing Perth and its attractions to both domestic and international tourists, travel trade, and media. With a vision to establish Perth as the western gateway to Australia and a must-visit experientially diverse destination, PRTO collaborates with stakeholders to develop and facilitate cohesive destination marketing activities. The organization is funded through contracts with Tourism Western Australia, membership fees, and revenue obtained from cooperative marketing initiatives with members and partnerships with local councils, shires, and other regional stakeholders.

Representing six tourism precincts, including Perth City, Fremantle and Rottnest Island, Sunset Coast, Peel and Rockingham, Swan Valley and Darling Range, and Avon Valley, Destination Perth employs a team of marketing professionals who actively engage in strategic marketing activities across multiple distribution channels. Membership with PRTO is available to over 500 tourism operators across the region, including accommodation providers, entertainment venues, attractions, transport companies, tour operators, cruise operators, and restaurants. By becoming a member, businesses in the tourism industry can support the promotion of the destination globally, contributing to the growth of the visitor economy in Perth and surrounds.

Through a comprehensive program of brand and tactical advertising campaigns, promotions, and social media activities, Destination Perth aims to inspire and engage consumers seeking travel inspiration online. Experience the beauty of Perth and its diverse offerings, ranging from indigenous culture and adventure activities to arts, culture, and delectable culinary experiences. Whether you're exploring the stunning beaches, immersing yourself in nature and wildlife, discovering local trails, or enjoying the vibrant city life, Destination Perth is your go-to resource for an unforgettable visit