Detutu Media is a digital PR and media-buying agency based in Ikoyi, Lagos, Nigeria. It helps businesses, organisations and individuals strengthen their online visibility, credibility and brand authority through a combination of earned media and paid editorial opportunities. The agency’s services include editorial media buying, digital PR campaigns, thought leadership, white-label PR for agencies, influencer marketing and placements in product listicles and buyer-focused roundups.

It also offers SEO and AI search optimisation, with strategies designed to improve brand discoverability in search engines and AI tools such as ChatGPT, Perplexity and Gemini. Campaigns can include features, reviews, brand mentions and placements in relevant premium publications, with options for guaranteed placements through media-buying campaigns. Detutu Media offers packages for emerging brands, growing businesses and established organisations, as well as customised enterprise strategies.

Its work is intended to help clients reach trusted publications, build stronger reputations and support business growth. The agency reports that initial earned-media placements typically begin within 14 to 21 days of campaign kickoff, after the story angle is approved