DevMask is a client acquisition and sales growth brand serving software development businesses. Founded by Bobby Barber, Head of Sales, and Mikey Barber, Head of Marketing, the company grew from experience generating leads for software agencies through its earlier brand, Manaflow. After observing that agencies with stronger sales processes consistently won more business, the founders developed a system combining targeted marketing with sales methods designed to help agencies convert qualified prospects without competing over shared leads.

DevMask’s services focus on generating leads with relevant needs and budgets, nurturing those prospects before sales conversations, and helping businesses bridge gaps between project scope, budget, and timelines to close high-value deals. The company presents its system as controllable, allowing agencies to adjust lead flow to match their capacity for new work. Its website also offers free resources, including a guide to generating more clients, nine outreach message templates intended to help book meetings, and instructions for creating a “ReferralMask site” to generate qualified referrals.