Dial
@dialsoap.com
Dial® soap makes it easy to stay clean and healthy through all of life's messes. From gentle to antibacterial, Dial provides the ideal clean for any need.
Dial's Company Logos


Dial's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#0162BC
Science Blue
1, 98, 188
209, 99, 37
99, 48, 0, 26
#59C5E7
Turquoise Blue
89, 197, 231
194, 75, 63
61, 15, 0, 9
#E1000F
Monza
225, 0, 15
356, 100, 44
0, 100, 93, 12
About Dial
Dial Corporation is an American consumer goods company with headquarters in Stamford, Connecticut. It was founded in 1948 as a soap manufacturer and has since grown into a global leader in personal care and household products. Dial's story began with the introduction of its flagship product, Dial Soap.
This antibacterial soap became widely popular due to its effectiveness in killing germs. Over the years, the company expanded its product range to include body washes, hand sanitizers, laundry detergents, and other household cleaners. In 2004, Dial Corporation was acquired by Henkel, a German multinational company.
This acquisition allowed Dial to strengthen its position in the global market and access Henkel's extensive distribution network. Dial Corporation operates on a global scale, with its products available in over 100 countries. It has several noteworthy subsidiaries, including Purex, Right Guard, and Tone.
These brands further contribute to Dial's diverse product portfolio and market presence. In terms of market position, Dial Corporation is a recognized leader among its competitors. It consistently ranks among the top consumer goods companies in the United States and globally.
Its strong brand reputation, innovative products, and effective marketing strategies have contributed to its success. Over the years, Dial Corporation has achieved major milestones and made significant changes to its product lineup. One notable event was the launch of Dial Complete Antibacterial Foaming Hand Wash in 2001.
This product revolutionized the hand hygiene industry with its unique formula and convenient packaging. Currently, Dial Corporation continues to thrive and adapt to consumer needs. It consistently introduces new products and expands into emerging markets to maintain its competitive edge.
As of the latest available information, Dial Corporation remains focused on delivering high-quality personal care and household products to customers worldwide. In conclusion, Dial Corporation has a rich history and strong market presence in the consumer goods industry. With its diverse product portfolio, global operations, and ongoing innovation, the company is well-positioned for continued growth and success
Brand industry
Heavy Industry and Engineering
Company type
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Year founded
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Company size
1001-5000 employees
