This brand is dedicated to celebrating the joys of winter walking in the UK, encouraging individuals to share their favorite walking routes during this enchanting season. Whether it’s a stunning seaside path, a winding woodland trail, or a peaceful riverside stroll, the brand highlights the picturesque landscapes and the invigorating experience that comes with exploring nature in winter. To engage its audience, the brand hosts a contest, inviting participants to submit their preferred routes for a chance to win a substantial voucher for unique stays across a diverse portfolio of over 3,000 accommodations.

With an emphasis on community, the initiative seeks not only to gather inspiring walking suggestions but also to create a database of scenic winter walks that can be enjoyed by many. The brand values inclusivity, encouraging personal anecdotes and photographs while ensuring a secure and private submission process for all participants