Dice Group
@dice.eg
Dice Sports & Casual Wear PLC is a leading vertically integrated ready made garments Manufacturer. Based on a culture of speed and agility, Dice provides integrated solutions to global brands. Through 15 Manufacturing sites Dice is home to 13,000 workers and undertakes processes including Knitting, Dyeing, AOP, Accesories, Screen Printing & Embroidery, Washing, Cutting and Sewing. With a presence of 358 stores across Egypt, Dice has also diversified in to Retail through its home-grown brand, Dice Underwear.
Dice Group's Company Logos


Dice Group's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#AAAAAA
Silver Chalice
170, 170, 170
0, 0, 67
0, 0, 0, 33
About Dice Group
Dice from Egypt is a well-established company that specializes in the production and distribution of household appliances. It was founded in 1952 and has since become one of the leading brands in the Egyptian market. The company's headquarters are located in Cairo, Egypt.
Dice offers a wide range of products including refrigerators, washing machines, air conditioners, televisions, cookers, and small kitchen appliances. The company is committed to providing high-quality products that are not only durable but also innovative and energy-efficient. Dice's appliances are designed to meet the needs and preferences of Egyptian consumers, with a focus on functionality and affordability.
In terms of its global operations, Dice has expanded its presence beyond Egypt and has established partnerships and joint ventures with international companies. Notably, the company has collaborated with several leading global brands to introduce their products to the Egyptian market. This strategy has helped Dice to enhance its product portfolio and to offer a wider range of options to its customers.
In the competitive household appliances market, Dice has managed to maintain a strong market position in Egypt. The company has consistently been recognized as a top brand in terms of sales and customer satisfaction. Its commitment to quality, affordability, and innovation has allowed it to stand out among its competitors.
Over the years, Dice has experienced significant growth and success. The brand has introduced several new products and has continuously improved its product lineup to cater to evolving customer needs. It has also implemented effective marketing strategies to strengthen its brand image and increase market share.
Currently, Dice continues to thrive and expand its reach within the Egyptian market. The company regularly updates its product range to incorporate the latest technological advancements and consumer trends. Its commitment to providing high-quality appliances at affordable prices remains unwavering, ensuring its continued success and customer satisfaction.
In conclusion, Dice from Egypt is a renowned household appliance company that has a strong market presence in Egypt. With its focus on quality, affordability, and innovation, the company has achieved significant growth and success over the years. Its partnerships and collaborations with international brands have further strengthened its product offering, ensuring its status as a leading player in the market
Company type
Public Company
Year founded
1989
Company size
10,001+ employees
