Didi Beauty is a cosmetic brand founded in 2018 with a unique story and a vision to become the most preferred cosmetic brand out of Africa. They aim to provide global standard cosmetic products that are both user and eco-friendly. With over 200 distributors covering 3 continents, Didi Beauty is rapidly growing and pushing boundaries in the makeup industry.

Their founder, Ms. Doyinsola Afolabi, was inspired by her father's passion for makeup and the belief that beauty is not bound by stereotypes. As a makeup artist, Doyinsola noticed flaws in the available products for women of color and the lack of inclusivity in the makeup industry.

This led her to search for all-inclusive, higher quality, and affordable makeup products. Didi Beauty started with eyebrow pencils and beauty blenders and now offers a whole range of products to make every woman feel confident about her appearance. They are also passionate about women and youth empowerment, collaborating with beauty professionals to impact the beauty industry.

At Didi Beauty, their mission is to make extravagant beauty affordable for all, and their vision is to be Africa's go-to brand for quality and affordable beauty products