Lazada Group, founded in 2012, is the leading eCommerce platform in Southeast Asia, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of Alibaba Group since 2016, Lazada leverages cutting-edge technology and superior logistics to reshape the retail landscape. With an extensive marketplace featuring over 32,000 local and international brands, LazMall, launched in 2018, guarantees 100% product authenticity, fast delivery, and a customer-friendly return policy.

Lazada’s platform also supports a comprehensive Marketplace where retailers can reach millions of customers with services like secure payments and marketing analytics. The Cross-Border initiative connects Southeast Asian consumers with global brands, including products from China, Japan, and Europe. Lazada is committed to enhancing shopping experiences through advanced technology, ensuring safe transactions, and maintaining a seamless user journey. By 2030, Lazada aims to expand its reach and serve 300 million customers, continuing to set the pace for retail innovation across the region.