Diggn'it is an Arabian beard care company that is on a mission to change the way the world perceives beards. Born in a home kitchen in Jeddah, Saudi Arabia, Diggn'it was founded by Samya Fetyani, Layal Ismail, and Waseem Sendi. What started as a simple curiosity quickly turned into a passion and eventually became a business.

When Waseem began growing his beard, he saw it as a matter of personal and social responsibility. His beard not only allowed him to live his vibe but also became a gateway for him to embrace the rich Arabian tradition. Despite the misconceptions and warnings, he decided to go all in with his beard, and his wife Samya fully supported him.

Realizing that there was no Arabian beard care company, Waseem and Samya teamed up with chemical engineer Layal Ismail to experiment with oils. Eventually, they developed an Arabian beard oil and established Diggn'it as a company. The name Diggn'it is derived from the Arabic word for beard and the English phrase crazy about, perfectly capturing their passion for beards.

Initially, they produced the oils at home and sold them to friends and family. The positive feedback and reception inspired them to expand their product line. In 2016, they officially launched their first market-ready products, a misk and oud beard care line.

Since then, Diggn'it has expanded its range of fragrances, products, and tools, all with a focus on Arabian traditions and natural ingredients. Diggn'it aims to create a strong community of men who take pride in their beards and seek excellence in Arabian grooming. They are grateful to their community for making Diggn'it a reality.

With their dedication to quality and a commitment to their customers, Diggn'it is set to redefine beard care