Smart Dubai is a pioneering brand that is spearheading the digital transformation of the city. With over 130 initiatives in partnership with government and private sector entities, Smart Dubai is driving innovation and technological advancements to make Dubai the smartest and happiest city in the world. One of their key initiatives is the Dubai Blockchain Strategy, which aims to make Dubai the first city fully powered by blockchain by 2020.

They are also committed to a paperless future, with plans to eliminate over 1 billion pieces of paper used for government transactions every year by 2021. Smart Dubai offers a range of apps and services to enhance the lives of residents and visitors. These include the UAE PASS, a national digital identity and digital signature solution, and the DubaiNow app, which provides access to over 120 government and private sector services.

They also have the Smart Employee app, Dubai Careers app, Happiness Meter, Smart Supplier app, and DubaiPay, a secure payment service. With a focus on data-driven solutions, Smart Dubai is using data to solve real-world problems and create social and economic benefits. They are dedicated to fostering a vibrant and diverse data community to ensure a truly smart city