Digital Eleven

Digital Eleven is the company behind normic, bringing creativity, product development and technology together to build experiences around play. It develops its own products and experiences, guiding each project from the initial idea through design and production to the final customer experience. Its work combines creative direction, product design and technology, with attention to detail at every stage.

Through normic, Digital Eleven explores new ways to experience puzzles. The brand’s concepts include puzzles that reveal an image as they are solved, Black & White puzzles built around visual contrast, and Duo sets featuring two independent puzzles that form one final image. Normic Studio leads the creative direction, developing collections, concepts, visual narratives, designs and brand experiences. Digital Eleven Tech extends normic beyond physical products through digital applications and experiences, while also creating the internal systems, automations and tools that support its ecosystem. Together, these capabilities enable Digital Eleven to develop distinctive products and connected experiences under a single brand.