Unclaimed brand
The Digital for Life movement aims to galvanise the community in Singapore to help citizens of all ages embrace and learn digital to enrich their lives.
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Hex Code
Color name
RGB
HSL
CMYK
#EB1369
Razzmatazz
235, 19, 105
336, 85, 50
0, 92, 55, 8
#FDE8F0
Wisp Pink
253, 232, 240
337, 84, 95
0, 8, 5, 1
#31164C
Grape
49, 22, 76
270, 55, 19
36, 71, 0, 70
The Digital for Life Movement & Fund is an initiative by the Singapore Government aimed at fostering a digitally inclusive society. Centered around promoting access to technology for all, this movement emphasizes the importance of embracing digital tools to enrich everyday life. Through various programs, Digital for Life supports citizens across all demographics, from seniors to digital novices, empowering them to engage confidently in the digital realm.
The initiative offers a variety of services, including funding for projects that enhance digital access, develop proficiency in emerging technologies like Generative AI, and promote online safety practices. By ensuring that every citizen can utilize digital resources effectively, the movement enhances community connections and personal growth. Additionally, the Digital for Life Fund provides financial backing for initiatives aimed at addressing the digital needs of vulnerable groups.
Join the Digital for Life Movement to champion digital inclusion and build a brighter, more connected future for all Singaporeans, reinforcing the belief that in a digital-first world, everyone plays a vital role.
Brand industry
Law and Government
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How do I download the IMDA logo?
The IMDA logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are IMDA's brand colors?
The IMDA color palette uses the hex codes #EB1369, #FDE8F0 and #31164C.
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