Digital Matter is a digital advertising and publishing partner that helps publishers, advertisers, and online businesses grow through monetization, advertising solutions, and search engine optimization. A Google Certified Publishing Partner, the company combines expert services with proprietary platforms and AI-based tools. Its website reports working with more than 200 publishers and 350 advertisers, managing over two billion monthly ad impressions.

For publishers, Digital Matter manages programmatic advertising, header bidding, Google AdX and Open Bidding, private deals, and Amazon demand. Its tools include Horizon for ad performance insights, a data management platform, Traffic Amplifier for content recommendations, Lux for improving ad viewability, a premium ad server, and Console for monitoring traffic, audience, revenue, SEO, and page speed. A creative format library helps advertisers present campaigns in varied formats.

Digital Matter also provides SEO strategy and implementation, consulting on advertising, privacy compliance, audience targeting, and programmatic testing, plus sales house services connecting publisher inventory with advertisers and media agencies in the Baltic states.