digitalperf.tech
@digitalperf.tech
Директор по digital-маркетингу с 14-летним опытом: performance, сквозная аналитика, закупка от LTV, GEO и AI-инструменты для команды. Руковожу интернет-маркетингом hh.ru. Открыт к предложениям о работе и консультациям.
digitalperf.tech's Company Logos
digitalperf.tech's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#B61924
Thunderbird
182, 25, 36
356, 76, 41
0, 86, 80, 29
#1B6E56
Green Pea
27, 110, 86
163, 61, 27
75, 0, 22, 57
#F3E4DC
Pot Pourri
243, 228, 220
21, 49, 91
0, 6, 9, 5
About digitalperf.tech
Дмитрий Щеголяев is a digital marketing leader and consultant with 14 years of experience across e-commerce, fintech, telecommunications and HR technology. He currently leads internet marketing at hh. ru, where he oversees performance, SEO, CRM, mobile marketing and analytics.
His work focuses on connecting marketing investment to business outcomes through lifetime-value-based acquisition, measurable attribution and end-to-end analytics. Across roles at hh. ru, MegaFon, Yota, Sber, YooMoney, Eldorado and Svyaznoy, he has built performance teams, managed substantial media budgets and delivered improvements in acquisition costs, ROI and sales.
He also advises businesses on marketing strategy, LTV-based media buying, analytics and attribution, GEO visibility in AI-generated answers, and practical AI adoption by marketing teams. Since 2025, he has developed AI tools, including Marketing OS, a system for market and competitor research, knowledge management, creative testing and campaign asset production. His projects also include GEO/AIEO guidance and autonomous marketing agents, such as an SEO analyst.
His approach combines marketing as a product with AI as a practical lever for teams
Brand industry
Business and Consumer Services
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