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DIG-IT BMX, established in 1991, is Japan's first dedicated BMX store, specializing exclusively in BMX products. The brand is committed to providing a comprehensive selection of BMX bikes, accessories, and parts, featuring prominent manufacturers such as S&M Bikes, NYB-Japan, and Profile Racing. DIG-IT BMX prides itself on being a one-stop shop for BMX enthusiasts, offering everything from complete bikes to essential components and gear.

In addition to retail, DIG-IT BMX actively engages with the BMX community through its Team DIG-IT, which participates in shows and offers BMX training sessions. Often recognized as a hub for BMX culture in Japan, the store not only serves as a retail space but also as a center for learning and sharing knowledge about BMX riding. With a passion for the sport, DIG-IT BMX aims to inspire riders and promote a vibrant BMX lifestyle.