Digiran is an Iranian watch retailer and distributor established in 2003, initially working with well-known international brands. In 2013, the company expanded its sales network through official representation of Swiss and Japanese brands, guided by an emphasis on consistency and customer service. Its retail presence includes more than 250 sales points across Iran, including major cities such as Mashhad and Isfahan, alongside an online store.

Digiran offers wristwatches for men and features brands including Seiko, Orient, Appella, Mathey-Tissot, Romanson, Pierre Ricaud, David Guner, RMS and French Connection. The selection brings together varied watchmaking traditions and styles, from Seiko’s Japanese heritage and Swiss-influenced designs to contemporary and more affordable options. Product descriptions highlight features such as stainless steel, sapphire crystal, Japanese or Swiss movements, and, for selected brands, materials including leather and Swarovski crystals. Customers can browse listed models, view prices, compare products, and add items to a shopping cart or favorites.