جمعية العون المباشر, formerly known as Africa Muslims Committee, is a dedicated and compassionate brand that has been serving communities in need for over thirty-eight years. With a focus on less fortunate regions, Direct Aid strives to uplift the neediest social categories, including patients, orphans, and those afflicted by crises and famines. Since its establishment in 1981, this non-governmental institution has implemented scientific and impactful development projects in Africa, without discriminating based on individual circumstances.

Direct Aid believes in the power of education as a fundamental tool for transforming the challenging circumstances faced by individuals in Africa. With the slogan education is a legal right for every child in Africa, the society prioritizes various forms of education to bring about positive change. Additionally, the brand has also revived the traditional acts of the Prophet Peace Be upon Him by constructing small endowments.

As a pioneer in the Islamic World, Direct Aid Society has consistently demonstrated its commitment to good governance, visionary leadership, and remarkable achievements. With a mission to provide aid directly to those in need, the brand operates with integrity and compassion, working tirelessly to make a meaningful impact in communities across Africa