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Hex Code
Color name
RGB
HSL
CMYK
#D365F2
Heliotrope
211, 101, 242
287, 84, 67
13, 58, 0, 5
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#55296B
Bossanova
85, 41, 107
280, 45, 29
21, 62, 0, 58
Direct Beauty is an online beauty retailer offering perfumes, cosmetics and personal care products across a wide range of categories. Its fragrance collection includes eau de parfum, eau de toilette, colognes, aftershaves, body mists, scented deodorants, gift sets and home fragrances, with options for women, men and children. Shoppers can also browse makeup for eyes, face and lips, alongside brushes and sponges; skincare such as moisturisers, cleansers, sun care and eye treatments; and bath and body products, hair care, nail products and men’s grooming essentials.
The site features established brands including Elizabeth Arden, Calvin Klein, Hugo Boss, Clarins, Max Factor and Lancaster, as well as gift ideas and selected sale products. Direct Beauty highlights authentic products, free delivery on orders and a 90-day returns policy. Orders are dispatched within 24 hours, according to the website.
Product listings include individual fragrances and beauty items, with prices and options to add purchases to a shopping bag
Brand industry
E-commerce and Shopping
Company type
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Year founded
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Company size
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How do I download the Direct Beauty logo?
The Direct Beauty logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What are Direct Beauty's brand colors?
The Direct Beauty color palette uses the hex codes #D365F2, #FFFFFF and #55296B.
The Direct Beauty name, logos and brand assets are trademarks of Direct Beauty and its affiliates. Brandfetch isn't affiliated with or endorsed by Direct Beauty. Their use is subject to Direct Beauty's brand guidelines.
