Unclaimed brand
Higher ed marketing agency driven by purpose (helping the underdogs come out on top) and sustainability (helping them stay there — with or without us).
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Color name
RGB
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CMYK
#0062EB
Blue Ribbon
0, 98, 235
215, 100, 46
100, 58, 0, 8
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#041E45
Tangaroa
4, 30, 69
216, 89, 14
94, 57, 0, 73
Direct Development (DD) is a full-service digital marketing agency specializing in higher education. Guided by a purpose of helping underdog institutions compete with larger, better-resourced organizations, the agency develops marketing solutions designed to outperform and deliver lasting value, whether clients work with DD long term or apply its strategies independently. Its services span enrollment marketing, digital advertising, search optimization, HubSpot onboarding and support, creative and content, brand strategy, and website design and development.
DD also offers consulting and technology solutions for higher education teams. Applyence combines a college application and marketing CRM in one platform, while DD Sync provides a proprietary two-way integration between HubSpot and Slate. The agency builds custom integrations for admissions CRMs and offers graduate lead generation to help programs attract qualified, nurture-ready prospective students.
Through case studies, research, guides, webinars, tutorials, and articles, DD shares practical marketing knowledge with higher education professionals. Its approach emphasizes accessible strategies for teams with limited budgets, staffing, or time, helping schools strengthen enrollment efforts and make a greater impact
Brand industry
Business and Consumer Services
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Higher education enrollment marketing
College admissions CRM integrations
HubSpot marketing automation for education
Graduate student lead generation
University brand strategy
