Dirt Co. is an original off-road lifestyle clothing brand founded in the deserts of Southern California. Inspired by the diverse landscapes and traditions of off-road culture—from the Mojave Desert and Glamis dunes to Baja and Moab—the brand celebrates adventure, exploration, and the challenge of getting out on the dirt. Its outlook embraces a wide range of activities, including desert racing, short-course racing, rally and rally raid, Jeeping, and motocross.

Dirt Co. sells apparel and accessories for off-road enthusiasts, with products such as shirts, hats, hoodies, flannels, jackets, socks, and patches. Its collections include Dirt Co. designs as well as merchandise connected to events and names such as The Mint 400, California 300, Parker 400, Best in the Desert, and UNLTD. The store also offers hard goods and collectibles, including skate decks, event posters, decanters, and RC trucks, along with select collaborations such as sunglasses. Customers can shop by size, browse new arrivals and sale items, and sign up for email updates about product launches and limited-edition goods.