Discover Japan is a renowned brand dedicated to rediscovering the charm of Japan through its products, services, places, and people. Founded in 2008 with the concept of Rediscovering the allure of Nippon, Discover Japan delves into the essence of Japanese culture, explores new trends, and effectively communicates the country's appeal. Over the past decade, they have extensively traveled across Japan, engaging with talented individuals and showcasing the nation's traditional crafts, local industries, performing arts, culinary culture, scenic beauty, and regional characteristics through captivating photography.

As they step into their 10th year, Discover Japan continues to evolve, launching a new company and expanding their offerings to meet the demands of the digital age. They aim to enhance their expression, collaborate with diverse partners who share their philosophy, and unleash the captivating charm and individuality of Japan to the world. Overall, Discover Japan strives to break down boundaries and redefine the image of Japan to create a new, reimagined narrative for the future