Discover Gloucester is the official destination marketing organization (DMO) for Gloucester, Massachusetts, dedicated to enhancing the region’s tourism and local economy. As a nonprofit entity, Discover Gloucester collaborates with local businesses, cultural venues, and the city to showcase the area's unique attractions, including stunning beaches, historic sites, and vibrant arts and entertainment. Their mission promotes Gloucester as a desirable visitor destination while striving to improve the quality of life for residents and support local economies.

Visitors can enjoy a wide range of activities, such as whale watching, boating, and attending various festivals, while also experiencing exceptional dining options from restaurants to cozy cafes. Discover Gloucester encourages memorable interactions that foster a welcoming community for all. With a commitment to diversity, equity, and inclusion, this organization aims to inspire genuine experiences for every visitor. Through strategic partnerships and ongoing community engagement, Discover Gloucester reflects the true spirit and vibrant offerings of Cape Ann, making it a must-visit destination for tourists and locals alike.