「Discover the Treasure of Rural Agriculture, Mountains, and Fishing」 is an initiative aimed at revitalizing rural areas by tapping into their inherent potential. This project identifies and showcases exemplary cases of rural revitalization and income enhancement across Japan. By selecting outstanding regions, it promotes a culture of collaboration and innovation, inviting applications that contribute to sustainable agriculture, forestry, and fisheries.

The initiative focuses on preserving traditional rural heritage, fostering collaborations among various sectors, and enhancing productivity within agriculture. Awarded regions receive certificates and extensive exposure through a dedicated website, promotional videos, and media coverage. Events such as award ceremonies and regional summits encourage networking and knowledge sharing among participants.

In its mission, Discover the Treasure of Rural Agriculture, Mountains, and Fishing serves as a platform for regions to demonstrate their unique strengths and attract attention to their agricultural products, thus supporting local economies. This project champions a new era for rural communities, showcasing their vibrant potential to the nation.