Tourism Tasmania is a destination marketing organization committed to connecting visitors with Tasmania's environment, people, and culture, and honoring the deep and complex history of the region. The organization plays a vital role in promoting accessible and inclusive tourism experiences for all visitors. They work closely with industry and diverse communities to understand, package, and communicate these experiences.

With a focus on meaningful engagement with the Tasmanian Aboriginal community, Tourism Tasmania ensures that their role as a marketing organization supports the community's aspirations for involvement in the sector. Additionally, they aim to appropriately acknowledge and represent Tasmania's deep and complex history fully, respectfully, and truthfully.

Tourism Tasmania's commitment includes creating culturally safe and welcoming experiences for the Aboriginal community, supporting the marketing and promotion of Aboriginal tourism experiences, and sharing their knowledge and expertise to support community aspirations for engagement with the tourism sector. This ongoing commitment ensures that Tasmania's rich history and culture are respectfully sustained and represented through their work.