Discover Wisconsin is a celebrated travel series television program that promotes tourism across the beautiful state of Wisconsin. Established in 1987, it is the longest-running tourism series in the United States, boasting three Emmy Awards and numerous nominations, alongside 20 National Telly Awards. The show highlights diverse destinations, local events, and unique attractions within Wisconsin, engaging millions of viewers through various platforms, including network, cable, satellite, and digital avenues such as the DW+ App and social media channels.

In addition to its television episodes, Discover Wisconsin has expanded to encompass sister brands like The Cabin Podcast and The Bobber Podcast, enhancing its storytelling capabilities. The company also offers various merchandise and has launched innovative digital content to connect with a wider audience. With a rich history dating back to its inception by Dick Rose, the brand continues to adapt and thrive, making Wisconsin's culture and experiences accessible to audiences everywhere. Join Discover Wisconsin in exploring the charm of America's Dairyland.