Unclaimed brand
An interactive scale visualization of the distance from Earth to Mars โ if Earth were just 100 pixels wide.
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Hex Code
Color name
RGB
HSL
CMYK
#911D21
Old Brick
145, 29, 33
358, 67, 34
0, 80, 77, 43
#1B1B1B
Cod Gray
27, 27, 27
0, 0, 11
0, 0, 0, 89
#7ECDED
Seagull
126, 205, 237
197, 76, 71
47, 14, 0, 7
The brand represents an innovative and educational platform focused on space exploration, particularly the relationship between Earth and Mars. Founded in 2013 by David Paliwoda and Jesse Williams, the brand offers an engaging interactive scale visualization tool that simplifies complex astronomical distances for users.
By employing a unique pixel-based model where Earth is simplified to 100 pixels wide, users can grasp the vast distances in our solar system, such as the approximately 3000 pixels to the Moon and 428,000 pixels to Mars. This creative approach not only enhances understanding of space distances but also highlights the technological challenges of interplanetary travel.
The visualization allows users to explore diverse space-related topics, including orbital mechanics and travel speed estimates, such as the hypothetical journey to Mars at speeds of 7,000 pixels per second. Overall, the brand serves as an educational resource, sparking curiosity about space travel and our place within the cosmos.
Brand industry
Science and Education
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