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Hex Code
Color name
RGB
HSL
CMYK
#D2232A
Cardinal
210, 35, 42
358, 71, 48
0, 83, 80, 18
#F2A491
Tacao
242, 164, 145
12, 79, 76
0, 32, 40, 5
#444000
Verdun Green
68, 64, 0
56, 100, 13
0, 6, 100, 73
Lazada Group, founded in 2012, is Southeast Asiaβs premier eCommerce platform, operating in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba, Lazada has established itself as a leader in connecting consumers with a vast array of brands and sellers through advanced technology, logistics, and payment solutions. With the ambitious aim to serve 300 million customers by 2030, Lazada delivers a comprehensive shopping experience that combines retail with entertainment.
The platform features LazMall, Southeast Asia's largest virtual mall, housing over 32,000 globally recognized brands, ensuring product authenticity and fast delivery. Additionally, the Lazada Marketplace empowers retailers to tap into a massive consumer base with services such as secure payment processing and marketing analytics. The cross-border segment enhances access for Southeast Asian brands to international markets, showcasing a wide selection of products across diverse categories. Committed to redefining retail, Lazada leverages cutting-edge technology to create seamless shopping experiences and secure transactions in the evolving eCommerce landscape.
Brand industry
E-commerce and Shopping
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